Path To Publishing Series: Session 3

Path to Publishing Event
Sunday, September 22, 2019 - 5:30pm

Join Bookworm Proprietor Nicole Magistro and a panel of experts to learn about the process of publising your own book! Each session will focus on a different aspect of the publishing process. Sessions will run from 5:30pm-8pm. Dinner will be included. Apply for the workshop here!

Session 1   |   Session 2

Session 3: It's Not Over Yet: Why you should think about marketing and sales now

This session helps authors create a customized action plan for telling the world about their books. Featuring expert advice from publicists, book marketers, and published authors, this panel will provide hands-on tools to cover traditional and social media, events, bookstore outreach and specialty sales. Presentations from the following experts include:

Jennifer Alsever
For 24 years, JENNIFER ALSEVER has built a career as a journalist, writing for the Denver Post, Fortune Magazine, the Wall Street Journal, the New York Times, Wired and Fast Company. In 2017, the Eagle writer published her first work of fiction, the Trinity Forest Series, (Ember Burning, Oshun Rising and Venus Shining). The young adult trilogy is set in nearby Leadville, Colorado and is about a girl who becomes entangled in a local forest teeming with urban legends of witchcraft and strange disappearances and must not only find herself but ultimately save the world. 

Elyssa Nager
After many years in corporate marketing, SEO and digital consulting, ELYSSA NAGER decided it would be fun to be the chief marketing guru for a startup while simultaneously producing a series of children’s books, Eli and Mort’s Epic Adventures. Her most recent venture, Project336.co and book, Crushing Fleas, Ten Steps to Awakening Your Inner Warrior After Emotional Abuse, catalogues her journey back to courage, life and love after emotional abuse. She wrote the book to fast track the recovery of other survivors. Elyssa lives with her husband, son and two stepsons in Eagle, Colorado. Writing is the fuel that feeds her soul. 

Douglas Pfeiffer
Douglas provides business solutions and advice to book publishers and authors through his business, DOUGLAS PFEIFFER Consulting LLC. His clients include Knapp Press, Edwards, Colorado; Angel City Press, Santa Monica, California; Buck Buchanan, Montana author; Velo Press, Boulder, Colorado; and Berrett-Koehler Publishers, Oakland, California. He began his career as a summer intern at Kodansha Publishing (Tokyo, Japan). He worked at American West Publishing Company, Palo Alto, California and Graphic Arts Center Publishing Company, Portland, Oregon. As Publishing Director, he managed Ingram Content Group’s book publishing laboratory for five years before retiring and starting his consulting business. He is also a Director, The Fisher Company, Tucson, Arizona, handling international mergers & acquisitions for publishing, media and technology companies. Douglas and his wife, Barbara like to travel, explore the Boise National Forest, walk their two dogs, and read books. They live in Eagle, Idaho.  

John Shors
After graduating from Colorado College, JOHN SHORS lived for several years in Kyoto, Japan, where he taught English. On a shoestring budget, he later trekked across Asia, visiting ten countries and climbing the Himalayas. After returning to the United States, he became a newspaper reporter in his hometown, Des Moines, Iowa, winning several statewide awards in journalism. John then moved to Boulder, Colorado, and helped launch GroundFloor Media, now one of the state’s largest public relations firms. John has been lucky enough to spend much of his life abroad, traveling in Asia, the South Pacific, Europe, Africa, and North America. Now a full-time novelist, John spends his days writing and going on family outings with his wife, Allison, and their two young children, Sophie and Jack. John’s first six novels, Beneath a Marble Sky, Beside a Burning Sea, Dragon House, The Wishing Trees, Cross Currents, and Temple of a Thousand Faces have won multiple awards, and have been translated into twenty-six languages. In an effort to provide readers with an unparalleled travel experience, John also leads participants on literary tours to the settings in his novels.

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